Directional awareness in product development is one of the most challenging aspects of building things—whether applications, services, or true products. Gaining a true north in your journey and having a light to show you the way are often the difference between success and failure. But what is your compass? Where is your lighthouse? It’s your customer, and your challenge is determining how to effectively engage the customer.
Agile product management provides a distinct mindset with techniques and patterns useful in navigating these often-convoluted courses. And Anu Smalley is an expert captain who helps organizations and teams achieve greatness with their products.
Anu explores vision-setting and chartering as critical initial focus points—in other words, beginning with the end in mind. She shares a set of do's and don'ts when it comes to evolving a product. Sharing real-world stories from her client experiences, Anu brings a fresh perspective to the notions of establishing an MVP and running experiments to chart your course. Anu explores effective listening as a lost art for helping your customers find their true north so they can understand and deliver what they truly need.
Anu is the President and Founder of Capala Consulting Group, LLC where she specializes in Executive coaching and Agile Transformations. She is also an Enterprise Agile Coach and Certified Scrum Trainer® - providing education and coaching, consulting services to clients across the United States. An IT professional with over 25 years of industry experience, Anu holds a Master’s degree in Psychology from Osmania University in India and a Master’s degree in Business Administration from Bowling Green State University, Ohio.
Anu has extensive experience with large scale agile transformations, integral to the success of the likes of Capital One through her training and coaching expertise. She has specialized in leadership coaching and large group facilitation. Anu has established internal agile coaching Centers of Excellence for several clients to allow self-sustained coaching of their agile transformations. She has developed a coaching program specifically designed for evolving organizational leaders. Anu speaks frequently at conferences both nationally and internationally on Product Ownership and Group Facilitation Techniques.
Anu is passionate about coaching and training others, dedicated to helping to achieve professional and personal success. She is also committed to improving the agile community through several activities. She is an active member of the larger Scrum and Agile community and enjoys giving back via volunteering at various conferences. She is also a Program Advisor to the Scrum Alliance Events group as they plan, organize and coordinate various conferences, retreats and meetups around the world.
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