Design Thinking is ubiquitous these days.
From developing new payment processes for car parks to optimizing the patient experience in public hospitals, from designing blockchain scenarios for savings banks to improving the employee experience at tech start-ups, from building intrapreneurial ventures for mobility providers to designing business models for aircraft parts logistics, from large-scale digital transformation campaigns on enterprise level to designing whole strategies of start-ups, SMEs and major corporations alike... Looking back to the last years as an innovation consultant and facilitator, the list could go on and on.
Browsing all those cases one might easily get the impression that Design Thinking is some kind of “magic wand” to just do it all – better, faster, cheaper and of course instantly ready for implementation, with a 100% guaranteed success rate. Germans would call it a “Eierlegende Wollmilchsau” (engl. fig. “egg laying wool-milk-pig”).
Of course, it is not.
Nevertheless, it has undoubtedly proven to be a highly important tool to master the transformations we’re facing on so many levels. In its essence, Design Thinking is simple but not easy. And even though it is not especially new in itself, it’s quite a challenge for individuals and organizations alike to really adopt and adapt to Design Thinking. While failing (as a matter of radical learning) is one of the core components of the approach, it should only apply to the project’s subject matter and not the methodological application or implementation of Design Thinking itself.
This talk focuses on the sometimes-fine line between Design Thinking and ‘Design Sinking.’ Based on real life project examples, we will uncover stories of failing with Design Thinking – on various dimensions, from individual to enterprise level – and distill the key learnings.
If you want to grasp some of the major hurdles, pitfalls, and tempting but dooming shortcuts and how to avoid them, this talk is for you!
As consultant, moderator, trainer, and lecturer, Lukas Y. Bosch facilitates innovation teams and projects. Combining his studies in Anthropology, Rhetorics (Tübingen University), Design Thinking (Hasso Plattner Institute, D-School) and several years of experience in strategic management and technology consulting, he merges customer centricity, business value and technological feasibility in method- and team-based approaches. Projects range from the development of products, services, processes, business models, and strategies to implementing Design Thinking for cultural transformation.
International Institute for Learning, Inc.
110 East 59th Street, New York, NY 10022-1380 | USA Phone: 800-325-1533 or +1-212-758-0177 | Fax: +1-212-755-0777
PMI, PMBOK, PMP, CAPM, PgMP, PMI-RMP, PMI-PBA, PMI-ACP, the PMI Logo, the PMI Global Executive Council logo and the PMI Registered Education Provider Logo are marks of the Project Management Institute, Inc. PRINCE2®, PRINCE2 Agile®, ITIL®, IT Infrastructure Library®, M_o_R®, MSP®, P3O® and MoP® are registered trade marks of AXELOS Limited. RESILIA™ is a trade mark of AXELOS Limited. The Swirl logo™ is a trade mark of AXELOS Limited. The PRINCE2, PRINCE2 Agile, ITIL, MSP, MoP, M_o_R, P3O and RESILIA Accredited Training Organization logos are trade marks of AXELOS Limited. APMG-International Change Management™, Managing Benefits™ and AgilePM™ are trade marks of The APM Group Limited. The APMG-International Agile Project Management, Change Management, Managing Benefits and Swirl Device logos are trademarks of The APM Group Limited. Microsoft® is a registered trademark of Microsoft Corporation in the United States and/or other countries. CBAP®, CCBA® and IIBA® are registered trademarks of International Institute of Business Analysis. BRMP® is a registered trademark of Business Relationship Management Institute, Inc.
© Copyright 2018. All rights reserved.