International Institute for Learning, Inc.
Leadership and Interpersonal Skills        
Writing Clear Business Communications

Good Writing Sounds Like Talking on Paper

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Traditional Classroom
Course No.:
1 Day
7 PDUs / 0.7 CEUs
Virtual Classroom
Course No.:
Two 3-hour sessions
6 PDUs / 0.6 CEUs
Course Level:

About the Program
Effective writing seldom, if ever, “magically materializes” on the spot. In reality, it is most often the product of planning, writing, and rewriting. This is why writing is called a process; it must go through a series of steps before it is clear and complete.

This program is about learning the process and while it covers the full spectrum of documents used when corresponding in the workplace, e-mail, PowerPoint, and informational reports (e.g., business cases) are the key areas of focus.  The ability to write effectively comes naturally to some people, but for the vast majority, it is a task often approached with a mixture of trepidation and dread. However, the ability to communicate in the written word, for whatever purpose, is an important part of our working and personal lives and can have a direct impact on our ability to persuade, gain commitment or agreement and enhance understanding.  Good writing sounds like talking on paper, which is why this program is focused on getting the message across and achieving the desired results using the “keep it simple and direct” approach.

Who Should Attend

  • Functional/line managers, sales professionals, team leaders, project managers
  • Anyone who is responsible for communicating effectively in the written word in the business environment.

Performance Focus

  • Distinguishing between effective and ineffective writing and how it impacts business success
  • Gaining a fundamental understanding of how to clearly and effectively communicate information
  • Exploring what receivers value in communications and finding out what is compelling and meaningful to them

What You Will Learn
You’ll learn how to:

  • Write effective e-mails, letters, memos, and reports
  • Clearly articulate the message
  • Achieve desired results from correspondence
  • Organize content for maximum impact
  • Format for enhanced understanding
  • Choose the appropriate communication medium for each document
  • Revise documents to increase clarity and impact

Course Overview
Getting Started

  • Introductions
  • Course structure
  • Course goals and objectives

Foundation Concepts

  • The Project and Program Environment 
  • The Art and Science of Business Writing

The Art and Science of Effective Business Writing

  • Targeting Your Reader
  • Reader Check List
  • Targeting Your Audience

The Writing Process

  • Writing in Stages
  • Pre-writing
  • Drafting
  • Revising
  • Proofreading

Workplace Correspondence

  • Guidelines for Executive Updates
  • Guidelines for Reports
  • Guidelines for E-mails

Measuring Your Writing Against the Seven Standards  

  • Seven Writing Standards
    • Strong Ideas – focus on main point
    • Logical Organization – opening, middle, closing
    • Conversational Tone – natural, positive, polite
    • Clear Words – precise, succinct
    • Smooth Sentences – easy to read and understand
    • Correct Copy – no distracting errors
    • Reader-Friendly Design – easy to read and reflects well on the organization


  • What did we learn, and how can we implement this in our work environments?
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