Dr. Al Zeitoun

Innovative Strategy Execution Global Expert

Program Excellence: How to Lead in a Constantly Changing World

In this presentation, Dr. Zeitoun reflects on the impact that Volatility, Uncertainty, Complexity and Ambiguity (VUCA) has on achieving strategic initiatives’ success. This serves as the backdrop for why the development of our “sensing and responding” appetite is crucial for tomorrow’s businesses.

He will explore approaches for creating closeness with the customer’s voice. Multiple examples that highlight best practices for sensing and responding will be showcased and used. You will come away with a foundation for creating a dynamic environment that supports high agility in dealing with the ever-increasing pace of change.


Dr. Zeitoun is an organizational transformation expert with global experience in strategy execution, operational excellence, portfolio, program, and project management.

Previously, Dr. Zeitoun was the Corporate PMO Executive Director for Emirates Nuclear Energy Corporation (ENEC), Abu Dhabi, UAE, where he was responsible for transformation and strategy execution. At Booz Allen Hamilton, Dr. Zeitoun led the firm’s Middle East North Africa Portfolio Management Solutions as part of the leadership team that restarted the firm’s global footprint.

With the International Institute for Learning, Inc. (IIL), Dr. Zeitoun was a Senior Executive and Chief Projects Officer. He was part of the effort that resulted in increasing business size by twelve-fold, with entities expanding from one headquarters to over 18 offices globally.