Based on the assumption that “with projects we create the future”, in this presentation, Martina will unfold the power of projects in relation to how they contribute to sustainable development. Today’s project leaders are not only measured to deliver on time and on budget, but also to create economic, social, and ecological value for stakeholders. Balancing prosperity, people, and planet are central expectations when leading projects, but how can project leaders integrate sustainability principles into managing projects? Martina will introduce the project as a learning, a social, and a co-creation space. This conceptualization supports value creation for project professionals, organizations, and society. Martina will explicitly showcase how to integrate sustainability principles into project leadership and share next practices to guide project managers and their teams.
Martina is a Professor of Project Leadership and Society & the Director of The Project Hub at BSSC, University College London. Her life unfolds between London and Vienna. At WU Vienna, Martina heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the EMBA Program for Strategic Project Management. Martina also serves as Editor-in-Chief of the International Journal of Project Management (Elsevier) and is the Founding Editor-in-Chief of Project Leadership and Society (Elsevier). She is the recipient of the IPMA Research Award. Her recent co-edited books are The Research Handbook of Sustainable Project Management (Edward Elgar, 2024) and The Handbook of Project Management (Routledge, 2024).
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